Entertainment is at the center of the design of this new store concept. It’s specifically set up to help customers connect to the content they want whenever and wherever. In addition to wireless plans and products, this new store shines a spotlight on our TV services: DIRECTV and DIRECTV NOW (our streaming service). We’ve moved the phones off the walls to the center of the store to make it easier to compare and choose what’s best for you. We also have two focus areas to highlight the most popular smartphone brands and compatible accessories, like VR goggles and smartwatches.
