This is one event you will not want to miss! Briax has unveiled their latest infant car seat, the Endeavors model,and you’ll be one of the first people to get out the seat up close and personal with the seat at these events. To kick off Child Passenger Safety Week, Britax and Lexus are hosting car seat installation demonstrations for expecting and new parents at dealerships in seven cities across the country. The goal of these events is to educate parents and caregivers on infant car seat safety and show support as they enter a new stage of life with a newborn.
The #TestDriveParenthood program is intended for growing families who are making several new purchases as they prepare to bring baby home, which include a reliable infant car seat and a family-friendly vehicle. Offering parents a combination of premium quality, safety and style, Britax and Lexus want to provide new families peace of mind that their children are protected on the road. Brand representatives will be on hand at the select dealerships to walk attendees and media through proper car seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.